Lucas Allan Wroe
advertising, commercial, editorial, industrial, news-sport
Lucas Wroe is a photographer, who truly loves his job. He works with sponsors, publishers, agencies, athletes and event organizers to provide commercial and editorial photography. Stemming from his athletic history and photographic training, Lucas’s work is biased heavily towards the sports industry. He greatly attributes his style to influences and mentoring by some of Australia’s top sports photographers. Lucas commands a unique position, having studied on the cusp of a revolutionary technical change, being trained in both traditional film and modern digital techniques. Lucas Wroe is a highly respected Australian photographer, receiving awards covering editorial, corporate and sporting images. Working alongside event organizers, sponsors, athletes and various agencies has allowed Lucas to establish ties both in Australia and internationally. His experience gained over the years encompasses a wide variety of situations and events. His corporate and editorial experience ranges from Official Photographer – Office Of The Lord Mayor Brisbane to Incitec Pivot, Telstra, BUPA Australia and The Australian Logistics Forum. He regularly produces editorial and advertising images for retail and corporate magazines and newspapers. His current work encompasses corporate, editorial and advertising images for some of Australia’s leading sporting agencies and associated clients. His awarded sports career traverses work for NBL, WNBL, ANZ Netball Championship, V8 Supercar, NRL, SAL Swimming Events, ITU and Ironman Triathlon, NRL, Touch Football Australia, Queensland & Australian School Sport, Fencing Australia, Diving Australia, Little Athletics Queensland an Australian Grand Slam Tennis. Working in a variety of settings, Lucas has established himself as a versatile shooter capable of capturing completely in camera or tailoring his workflow for various post-production techniques. Adding to his skills, Lucas is able to offer his clients photography and retouching services to a very high standard. Evolving his craft in Brisbane, Queensland has taught Lucas to work in extreme conditions and use this to consistently provide high end images for his clients. Often noted for his style of using punchy colour and clean backgrounds, swell as utilizing “shafts” of light to add to his imagery. Lucas is always looking to create something new and unique, and has become known for taking some risks and pushing himself to bring together some of the most difficult and highest impact images. Fast and efficient delivery has become increasingly important to reach traditional news media, and new social media trends. Lucas has evolved with this change and deploys an online delivery platform, leveraging cloud computing for his clients to access images from wherever in the world they may be, and on any device they choose. This service is particularly in demand by news and editorial clients, and by event organizers for delivery to media outlets. This also allows for prints, personal use, commercial or editorial usages, with full licensing options. Lucas draws from his years of experience, to be prepared to produce great images in extreme weather and on testing deadlines.