Head On Photo Festival and Momento have joined forces to create the Head On Momento
Photobook Awards, the third prize in the prestigious Head On Award series. This new award celebrates the
presentation of photographs in printed book form and offers prizes valued at $25,000.

"Head On Photo Festival has had a long and successful relationship with Momento. Their continued support
of the Festival, from its small beginnings to now being the largest photo festival in Australia, has been
instrumental to its success," says Head On Photo Festival Director, Moshe Rosenzveig.

"With the increasing popularity of photo books as a photographic print option we decided to partner on a
Photobook Prize that will showcase and inspire excellent photographic book design."

Professional and enthusiast photographers can enter a PDF of their published or unpublished photobook
across four categories - Portrait, Landscape/Travel, Documentary/Photojournalism and Open - by following
the links at www.headon.com.au before Sunday 11pm (EST), 10 March. Entry to the Head On Portrait
Prize and Head Off Landscape Prize can also be made at the Head On website.

Experts from the photographic, design and media industries, including Paulina de Laveaux the Publishing
Manager of Thames & Hudson Australia, will judge the quality of the graphic design and narrative flow as
well as the quality of the photography in each work.

"Entries that tell a story through pictures will score the best," says Momento General Manager, Libby Jeffery.

"When judging photographic prints, the quality of the photography and composition within the frame is
considered. Photo books must also include excellent design outside-the-frame and across-the-page,
thoughtful sequencing of images or typography and text to enhance the photos and create a rich visual
narrative."

Past winners of the previous incarnation of the Head On Momento Photobook Awards - the Momento Pro
Photobook of the Year Awards - include Sam Harris' intimate portrayal of family life in Postcards from Home
(2011), and Stephen Dupont's hard-hitting expose of opium addicted brothers in Afghanistan, Stoned in
Kabul (2012).

For media enquiries & interviews, please contact:
Libby Jeffery, Momento General Manager M: 0404 420 504 E: libby@momento.com.au
Lauren Stadler, Head On Communications Manager M: 0413 132 265 E: lauren@headon.com.au
Moshe Rosenzveig, Head On Director M: 0411 068 650 E: moshe@headon.com.au

Author: ACMP